Seller's Guide

Everything You Need To Know About Putting Your Home On The Market, Accepting An Offer, And Closing On Your Home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy-to-follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.


Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.


Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.


Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Client Testimonials

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It has been my pleasure to work with Rebecca Conley and her awesome support staff in the purchase (and sale) of my principle residence. To say Rebecca epitomizes what all real estate professionals aspire to be, understates her knowledge, care, compassion, and abilities that I had the pleasure to witness firsthand. Rebecca’s knowledge and assistance during every phase of the sale and purchase of my residence was amazing. I had every issue or concern dealt with immediately and resolved. Her concern for her clients was evident when I received at least weekly updates on where we stood in the process and what to look forward to in the coming week. Her knowledge of foreclosed properties sets the industry standard with her team handling over 2000 such properties. Rebecca and her Team, truly fight for her clients and will pursue the client’s best interest to the very end with a positive resolution. I know anyone who is lucky enough to have Rebecca and Team Conley working for them will have an incredible, virtually stress-free property purchase or sale. Out of 10 stars, she ranks a 12!
Team Conley helped me find my new home last year and I couldn’t be happier. They took time to understand what I was looking for and showed me properties that matched my specifications. They also took time to educate me about the market and showed me some properties above and below my price range so that I could better understand what I could get for a little more or a little less money. When I made my decision, I felt well-informed and confident that I was making a good home-buying decision. I believe that the greatest compliment you can pay to a realtor is to use them again for your next home purchase or recommend them to all your friends. I would gladly do both. If you’re looking for a great team to help you find your next home, go with Team Conley.
We would just like to take a few moments of your time to express our deepest gratitude and appreciation for Mrs. Rebecca Conley. We were first-time home buyers who had no idea of what or where to begin when it came to purchasing our first home. By the grace of God, we found Rebecca and Team Conley after months of jumping through hoops with other real estate agents. Mrs. Conley was very knowledgeable, professional, and patient with us. She treated us like family. We highly recommend Mrs. Rebecca Conley and Team Conley for all of your real estate needs.
Team Conley helped me sell me my home during an emotional time, as I transitioned into the next phase of my life. Their professionalism shined through having to deal with a multitude of scenarios throughout the entire process. They took charge with confidence from start to finish negotiating and handling many details over the course of the sale. They are honest, knowledgeable, and professional in every way. I appreciated having Team Conley represent me during a challenging time and helping with get my home sold with a successful outcome.
I know a lot of real estate agents. These days it seems that everyone has a license. My family members have their license and many friends do too but the person I highly recommend and trust to position my home or investments to get the most money out of them is Brent Conley. Very few agents think like him and negotiate tough. I want a tough negotiator working for me. Hire Brent and his team and he will get you all your money and with good terms. I have sold 7 properties with Team Conley.
Rebecca Conley from Solutions Real Estate was nothing short of amazing in my search for a home. Being a first-time home buyer I was nervous about such a large purchase. Rebecca guided me through every step of the way and made such a huge life event a very easy process. She also found a home that was a perfect fit for me. I highly recommend Rebecca and am looking forward to using her in the near future for my second home purchase!
Team Conley did a fantastic job facilitating our purchase and addressed all of our concerns and questions very promptly. If you are looking for someone that has the expertise to navigate any situation that may arise, then Brent and Rebecca are the perfect realtors for you. They are reliable, honest, and prompt. I highly recommend Rebecca should you have any Real Estate needs.
We live in a seller's market where there isn't a lot of inventory and you have to be on top of homes as soon as they become available. Rebecca and Brent were extremely helpful in finding listings as soon as they were posted and brought us to see a number of houses over months before landing on one. We had a very positive home-buying experience!
We would highly recommend Brent and Rebecca Conley! They are excellent Real Estate Agents. They go the extra mile for Veterans and their clients. Team Conley has great customer service and will do anything to help you out in getting into your new home. Next time we need to buy or sell a house we will contact Team Conley.
Brent Conley is one of the best advisors in real estate. I have sold and purchased 3 properties with him and his team. Each person on the team was professional and helpful. I would never buy or sell real estate without their advice. I also, refer my friends and family to them.
Rebecca and Team Conley were amazing! We loved them. You could not ask for more honest, kind, and caring agents. They are on top of everything, and found us the home of our dreams in literally a day!
Team Conley helped me buy my first condo and has always answered my real estate questions even when I wasn't buying. I will be buying my dream home this year and will only use Brent and his Team.
Very hands-on from start to finish! Continuously providing exceptional knowledge that covers all areas of Real Estate and beyond!
We've had gone through 2 other realtors before working with Rebecca. We were not impressed at their work ethics as far as trying to assist us into a home that we love. Rebecca was very professional, patient, understanding and worked really hard on getting what we need. If it weren't for Rebecca hard work, we believe that we would not be in our home now. I would highly recommended Rebecca and her Team if you're looking for a realtor that will go an extra mile for you to make sure that happens. Thank you Team Conley!
Like a lot of folks, I work hard for my money and I value my home. That's why when it comes to buying or selling property I only go with the best...and Rebecca and Brent Conley exemplify what true professionalism looks like. They are extremely knowledgeable, very trustworthy, and offer great advice that always aligns with my best interest as their client. The bottom line? They execute while protecting me. I cannot recommend them more highly.
Rebecca is the best! She came highly recommended by a friend and I am SO glad I took the recommendation. Rebecca is extremely professional while also being very personable. She took the information I gave her and compiled options for my home-buying consideration-- any of which could have worked for me and my price point. She and the team of professionals around her were all truly a pleasure to work with and always quick to respond when I had a question. Only words of praise from me!
Rebecca and her team are highly professional. They have helped me buy my home and I had the best experience working with them. They made the whole process of buying home very smooth and easy. She and her team are very hardworking and they provide you guidance and help in every aspect of real estate purchase/sale. I highly recommend her team for any real estate buying and selling.
Rebecca and her husband are a fabulous team that make a home buying experience as pleasant as it can be. They both have a tremendous amount of knowledge and experience and if a buyer is wise enough to heed their advice on the various aspects of the transaction, one can reap the benefits of their expertise.
Rebecca did a great job helping us, buyers from out-of-state unfamiliar with the area. We've moved around a lot over the last five years and have had great luck with agents, where Rebecca really stood out was during the contentious close with a difficult seller's agent, she's the kind of bulldog you want on your side.
I had a wonderful experience working with Rebecca to find my new home. She was very helpful and accommodating over the course of our search for the perfect place. She and her team did a great job with all the paperwork and coordination required.
Team Conley is absolutely amazing. We have worked with Rebecca and Brent to both buy and sell this year. Their service and knowledge is second to none. They made selling and buying a breeze and even got us $200k over asking on our home in Rancho Bernardo. Thank you to the entire team for helping us. We will 100% use you again and refer you to everyone we know.
The Conley team is fantastic! Everything you could want from your realtor. They are great to work with, fast, transparent and support you throughout the whole process. We would 100% recommend them to anyone looking to buy or sell their home!
Brent and Rebecca are our go to real estate agents in both California and Arizona. They are a great team! They helped us to receive top dollar offers on our homes and work through the details of escrow to our advantage. As part of a 1031 exchange, Brent and Rebecca helped us to successfully identify and purchase replacement properties quickly and efficiently. Not an easy process with the current limited inventory. We look forward to working with them again in the future.
We had the good fortune to be put in contact with Brent Conley when we decided to sell our southern California property this past winter. We were very pleased with his knowledge, professionalism, availability and easy to work with nature. He gave us great advise as to how to best present our property, made sure we had several potential buyers coming through until it sold, and got that accomplished in a matter of weeks (rather than months!) We recommend Brent because we are confident anyone looking for a reliable realtor for a successful sale or buy, would appreciate what Brent has proven he can do!
Rebecca was outstanding as our realtor. In this market you need someone who is on top of things, does not hesitate to schedule immediately, is ready to act and write an offer, follows up frequently with other realtors and provides status updates to you. She made us feel comfortable to ask for as many viewings as we wanted and gave us the space needed for me and my husband to think through our options when we needed to agree on a particular property. She went above and beyond for us. I could not imagine working with anyone else. We finally found our dream home in what seemed to be an impossible pursuit and we could not be happier for how things worked out.

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